Video ThumbnailVisa SRC Explainer

Visa SRC Explainer

Say goodbye to passwords

INSIGHT

The online checkout experience has become cluttered and confusing with every card provider, digital wallet and network showcasing a unique way to pay. To cut down on the clutter, all checkout buttons are being replaced by a single icon that makes paying fast, simple and secure. Visa asked Intrepid to find a simple, clear way to drive consumer awareness and adoption.

IDEA

Secure Remote Checkout is more than a button. It’s an easy way to pay online that lets you say goodbye to passwords and lengthy form fields, so you can go about your day. To convey that benefit, we decided to join a trendy young woman as she travels from the Embarcadero, to a coffee shop and then home — using Visa SRC payments along the way to make checkout fast and easy.


ClientVisaServicesCreative Strategy, Video Production, EditorialLinkwww.visa.com

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