INSIGHT
Visa is the leader in payment technology innovation – developing new experiences that fit seamlessly into consumer’s mobile lifestyles. The Internet of Things is a rapidly expanding ecosystem, and with customers on the go, Visa knows that seamless in-vehicle payment experiences are just around the corner. In an effort to motivate their strategic partners to create and deploy new payment experiences, Visa’s IoT Group approached Intrepid to create a vision for how in-vehicle payments might look in the near future.
IDEA
To bring Visa’s vision to life, we created a short lifestyle video that calls out payment moments as a group of friends gather to go to a concert. We created a new in-dash UI that overlaid the real car to demonstrate how cars in the near future will have payment and biometric support integrated into the vehicle. It was a fun shoot – with multiple locations, car-to-car scenes, drones, night shooting and lots of coffee!
Intrepid also developed a VR experience for Visa’s Innovation Center that literally puts people in the driving seat of Visa’s Connected Car.
ClientVisaServicesCreative Concept, Video Production, UI Design, Editorial, Motion Graphics, VR DevelopmentLinkwww.visa.com