Intel CES 2020

Intel CES 2020

Innovation through Intelligence


At CES 2020, Intel debuted a new event format entirely focused on reaching its customers, ecosystem business partners, press, analysts, and influencers through an exclusive, invitation-only restaurant activation and buy-out of Canaletto Ristorante at The Venetian® Resort.

In the interior of the restaurant, Intel showcased technology demos from the company’s press conference as well as an Innovations Lab. For the front patio, Intel wanted to create a visually dramatic brand experience that would draw attention to its CES presence, while underscoring four of its strategic technology pillars: Compute, 5G Networking, Artificial Intelligence and Autonomous Vehicles.


We immediately saw an opportunity to bring Intel’s “Innovation through Intelligence” strategy to life through a series of data sculptures by world-renown media artist, Refik Anadol. Refik interprets large data sets – using proprietary processes and algorithms, artificial intelligence, and machine learning to transform data into visual, kinetic art.

Intrepid worked with Intel business groups to secure datasets that Refik could transform into data sculptures that aligned to Intel’s strategy. We collaborated with our environmental design partner, Design Group Italia, to create an elegant configuration of four 11-foot tall, dual-sided video LED monoliths and an integrated LED video floor to create a visually stunning and immersive experience for invited guests. The back of the LED monolith featured motion graphics depicting the data analysis process Refik used to create the captivating imagery. The entire activation was powered by Intel hardware.

Intrepid was also asked to develop the CES style guide to ensure a consistent look and feel across all CES activities – including the MobileEye booth, press conference, retail experience and press reception invitation at Canaletto.


The survey results from customers and press was overwhelmingly positive – with 90% indicating that it was a valuable experience and a more high-quality experience over the booth. Customers said they felt they were part of something very special and exclusive – with less chaos, fewer crowds, no show floor noise and much more valuable, efficient, meaningful interactions.

The activation was at capacity during the entire CES event, and the visual impact of the data sculptures drove social media buzz way beyond Intel’s target by at least 100X based on the views of Refik’s Intel Data Sculpture videos on Instagram and other platforms.

“We were thrilled with the results. Our goal was to inspire conversations about the future of data analysis and the many opportunities and experiences it will enable in our lives. Through this dynamic fusion of art, data and technology I think we were able to accomplish that” said Victor Torregroza, Event Manager for Intel’s Sales and Marketing Group.

ClientIntelServicesCreative Concept, Experience Design, Project Management, On-site


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