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Grammarly Tone Detector

Identify your tone before you hit send

INSIGHT

It’s not what you say… It’s how you say it. If you’ve ever sent a message that didn’t come off the way you intended, Grammarly’s here to help! Grammarly’s tone detector is a first of its kind feature that helps you steer your message while you write. It’s easy, free and built into the app. But there’s nothing out there like it, so where to start to drive awareness?

IDEA

Since the feature is text-based, we created an eye-catching animated video with dynamic typography to drive awareness and adoption. To keep our audience interested throughout, we used music that our text and emojis could dance to! The result was part product launch, part demo and all fun!

IMPACT

With nearly 3 million organic views, let’s just say we’ve got the “awareness” part covered!

ClientGrammarlyServicesCreative Concept, Scripting, Animation & Motion GraphicsLinkwww.grammarly.com