INSIGHT
In 2015, Flextronics set out to re-position the company to take advantage of the $7 trillion dollar market opportunity created by one of the most profound shifts in technology and global manufacturing – the move toward the “Age of Intelligence” where billions of connected devices transform the way the world works. That meant re-imagining their Customer Experience Center to engage and immerse their most important audiences in the new Flex brand story.
IDEA
This new state-of-the-art presentation space featured a stunning 44 monitor video wall across three sides of the room. We were asked to design a video playback system capable of displaying video content across all three screens—a whopping 2.9 billion pixels per second! We sourced the manufacturer and developed the content post-production workflows for the system.
We also created the “welcome” video for the center. Our idea was to tell the story using the two most elemental graphic elements – a dot, and a line – to demonstrate how any object or idea could be created from those two building blocks – a metaphor for the binary world of computing.
The video positioned Flex as the only company that delivers the innovation, visibility, cross-industry expertise and commercialization solutions needed to produce high quality, reliable products from sketch to scale.
ClientFlexServicesBrand Strategy, Video Display, System Design, Creative Concept, Content Development, Graphic Design, AnimationLinkwww.flex.com