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Visa Fintech Explainer Series

Building the future of payments

INSIGHT

In the world of financial services, fintechs are the next frontier. By leveraging technology to create innovative services and payment solutions, they offer improved experiences for business and consumers. As a technology company focused on innovation, Visa is eager to foster partnerships and facilitate growth in the fintech sector. To that end, they’ve developed a suite of tools and support programs to put fintech companies on the fast track to success. But how do you approach a topic with such a wide range of products, technologies and globally relevant use cases? Intrepid was asked to help solve that problem in an effort to raise awareness about the opportunity to partner with Visa.

IDEA

We recommended telling Visa’s fintech story through animation, since it gave us the freedom to illustrate complex topics in a way that’s easy to understand. Animation also allowed us to demonstrate more environments and use cases than would be possible in a live action piece, and to do it all in less screen time.

IMPACT

These videos have become a powerful marketing tool for Visa’s fintech partnership program. They have been used to create awareness and direct traffic to Visa’s partner portal, where the videos are also featured.

ClientVisaServicesContent & Creative Strategy, Scripting, AnimationLinkpartner.visa.com