INSIGHT
ServiceNow is a market leading cloud platform company that is transforming the way people work in the enterprise. We’ve been helping this fast moving and fast growing company for the past three years – telling their story across multiple engagements – supporting their brand, product marketing and event teams with compelling videos that clearly articulate their unique value proposition.
This video was designed to explain how the company’s enterprise cloud platform works, while conveying the key benefits of their complex technology in a clear, simple way.
IDEA
Given the conceptual nature of the story, we felt it would be best told through a blend of live action, motion graphics and animation. This allowed us to highlight the power of ServiceNow to provide a connected experience for everyone in the workplace.
IMPACT
The video was used to open the CIO’s keynote at their annual user conference, is featured on the company’s website and social media channels, and is being used for field sales enablement.
ClientServiceNowServicesCreative Strategy, Scripting, Studio Production, Animation, Motion Graphics, Post-ProductionLinkwww.servicenow.com