INSIGHT
CES has become ground zero for the intersection of technology and consumer electronics. This is where the movers and shakers of both industries come to share their vision for the future. And in 2014, Intel was given the coveted Sunday night spot formerly held by Microsoft.
With a new CEO lined up to give his first major industry keynote, the stakes were high. Intel chose Intrepid for this important opportunity based on our creative recommendations and 10-year track record of successful keynote production for the company.
IDEA
We recommended that Intel “go big” to match the scope and scale of CEO Brian Krzanich’s vision of a computing landscape that is moving from a 2D experience, to an immersive 3D world in which computing surrounds us everywhere we go.
To do that, we proposed converting the standard, 3 screen rear projection environment provided by CEA into a single, 175’ wide screen consisting of front and rear projection.
The challenge we faced was that the CES keynote stage had to be accessible for different company’s keynote rehearsals over the course of three days prior to the opening night, so we had to move four giant front projection screens into pixel-perfect alignment each time before rehearsal.
IMPACT
The opening video played across all 5 screens as 5 HD sources, synced by our media hub to produce a single widescreen image—a total of 10,528×890 pixels or 9,369,929 pixels per frame!
The end result was an immersive, spell-binding experience that captured the spirit and broad scale of Intel’s vision.
Our staging and projection environment was also used to present IMAG, demos, graphics, virtual reality environments and videos across the canvas in multiple configurations.
Press coverage was overwhelmingly positive and the client was thrilled with the high-impact, dramatic, immersive presentation.
ClientIntelServicesCreative Concept, Keynote Development, Staging Design, Demo Integration, Live Action Production, 3D Animation, Onsite Production, Projection Mapping, FabricationLinkwww.intel.com